Muckle Media, a creative PR and social media agency with offices in Edinburgh and Inverness, hosted Marianne Gallagher as an intern through AAI during the company’s first year in business.
As a start-up company at the time, having an intern for four months was great support to give the team a boost in resource, and Marianne was used to assist on several client projects.
Marianne, a graduate with work experience in journalism, joined the team to develop quality written content for clients, including social media posts, blogs and press releases. The team at Muckle Media were keen to ensure that an internship wasn’t about making coffees and doing admin, so Marianne was given responsibility for a number of small projects and closely supervised to learn the workings of a PR agency.
Having an intern join at such a crucial stage in Muckle Media’s growth, freed up the director to focus on business development, which resulted in a number of significant new client wins several months into Marianne’s time with the business.
The internship also allowed the agency to test the idea of hiring and training graduates, and following the success of Marianne’s placement a permanent role was created for a trainee PR account executive. Marianne was keen to return to the Central Belt, having relocated temporarily to Inverness for the internship, so an excellent alternative candidate was recruited and is now working her way up the agency ranks.
Since hosting Marianne, the agency has grown to a team of seven, with bigger growth plans in the pipeline. The agency has also been named Outstanding Small Consultancy by the Chartered Institute of Public Relations for the past two years running. Although entry level positions are available, the agency is currently focusing on building up a solid and experienced senior team who will be heavily involved in all client work – something which they feel differentiates from the competition.