Success Stories

Success Stories

Declan McLaughlin – Marketing & Business Development @ Pacla Medical (BackHug)

Recruitment success story - Declan McLaughlin at backhug

“AAI were excellent. I’ve been a subscriber to the newsletter for at least 1-2 years now and the range of roles is second to none. The content I’ve watched and read has been equally impressive.”

– Declan McLaughlin

Before getting an opportunity through AAI, what was your experience with job-hunting?

Frustrating and confusing. I have a passion for startups given the work I do for my own business and hence my criteria for roles was very specific. This made it difficult to find relevant roles in upcoming companies versus corporate.

Many job descriptions were also misleading and lacked the detail for me to be interested in applying.

Please describe your experiences of AAI and how your opportunity has benefited you.

AAI were excellent. I’ve been a subscriber to the newsletter for at least 1-2 years now and the range of roles is second to none. The content I’ve watched and read has been equally impressive.

This has given me the confidence to apply to roles that otherwise I would have felt under-qualified for.

The support from the team also played a huge part in me being successful in my application, owing to the strong relationship they have with teams who are hiring.

What were your roles and responsibilities in your position?

Almost too many to list! I’ve been responsible for driving usage of our BackHug back therapy devices in offices across the UK pre-COVID. This involved on site visits, digital marketing campaigns and even wearing sloth mascots!

I’ve also been heavily involved in project management from filming explainer videos to live interviews with wellbeing experts.

Here’s an interview I hosted with mindfulness expert Andrew Johnson:

Recently I’ve learned the ins and outs of Facebook Ads and marketing automation as we drive sign-ups to our ‘BackHug at home’ waiting list.

What would you say to others who are considering an opportunity through AAI?

I can’t recommend it enough.

“The opportunity to join a fast-paced and fast-growing company gives you the chance to learn skills you never thought possible and allows you to also develop strong leadership at an early stage of your career.”

-Declan McLaughlin

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