Digital Marketing Specialist with Calba

 

 

Location: Edinburgh based, remote working initially
£20-22,000 per annum, depending on experience
Full-time, permanent 

Immediate start
Closing date: 14 September 2020, 12 noon

About the Company

Calba specialises in agile transformations. They provide agile coaching, training and practitioner services to clients ranging from global corporates to start-ups. They have been in business for over 10-years and are based in Edinburgh. A small management team leads a network of associates across the UK to deliver services to their customer base.

Calba are the only organisation to have sponsored Lean Agile Scotland every year since it started in 2012. They also sponsor Agile Scotland, Lean Agile Edinburgh and play an active role in the Scottish Agile Community.

You can find out more about Calba on their website.

 

The Role

This is an excellent opportunity to make a real difference in a small organisation, using your creative abilities and marketing know-how to raise brand awareness and stakeholder engagement.  You will play a key role in further developing Calba’s marketing strategy, driving and delivering many aspects of it, interacting with clients, associates and the Scottish agile community.

If necessary, you will be taught agile frameworks/tools to learn more about what we do and to manage your work. You will self-manage your work based on business priorities from an evolving range of activities, including:

Design & Content

• Propose, design and implement improvements to Calba’s website and other marketing materials, e.g., training flyers
Co-ordinate with external specialists (e.g., website developers, graphic designers, copywriters) as necessary

Campaigns

• Develop and manage social media and email campaigns, including the creation of graphics and copy, and proactively interacting with respondents
Liaise with Calba’s partners/channels

Data

• Research and setup a new CRM system (in-progress)
Migrate current data and maintain
Start using for campaigns

Events

• Plan marketing for upcoming events/conferences, attend them, and interact with attendees during and after (including online events)

Research & Analytics

• Interact with agile community to understand market trends, challenges, opportunities, collate client feedback and develop case studies
Implement analytics for marketing campaigns and website, including SEO
Review and use analytical data to inform future marketing activities

 

Requirements

This role would suit a creative individual with an academic grounding in marketing or business development related subject. You will have had some experience in digital marketing or branding in a business setting. However, being able to show that you meet the following requirements will be more important than your specific academic background:

Skills and Experience:

• Customer service, business development and sales experience
Can demonstrate excellent copywriting skills
Basic graphic design skills using Adobe Photoshop
Experience with maintaining content on WordPress or equivalent
Understanding of SEO and how to improve
Experience of maintaining and using a CRM system for marketing campaigns, such as Zoho, Hubspot, or equivalent

Key Behaviours:

• Be able to lead on collaborative creative work in a team
• Excellent communicator and enjoy interacting with people
Be able to self-manage and take the initiative
Able to adapt quickly to changing business to priorities
Understand your own abilities and skills, and when to seek help
Excellent attention to detail and quality
Be innovative, creative and bring fresh ideas
Excellent organisational skills and reliable 

If you have any questions about this role or the organisation please contact team@aai-employability.org.uk. Please do not under any circumstances contact the employer directly as doing so may negatively impact your employment opportunity.

 

Application

Closing date for applications is Monday 14 September 2020, 12 noon.

Please submit a CV and tailored Cover Letter through the AAI Employability online application form on our website.

Examples of what we expect in an application can be found HERE

All applications must be submitted by 12 noon on the closing date. State A) your availability and B) relevant experience and demonstrate how your skills match the specific requirements of the job description.

We do NOT accept email applications unless otherwise stated.

Successful candidates must, by the start of the employment, have permission to work in the UK.

 

APPLY